Amidst this global pandemic, the fundamental priority of individuals and societies should be to stay safe and healthy. Not only has this led to a spike in demand for cleaning products such as sanitisers and disinfectants, which protect against contracting COVID-19 from external sources, but also a rise in demand for immunity boosting supplements and medicine, which serve to strengthen the immune system from within. An industry that has benefitted from this surge in demand is that of alternative medicine, contributed particularly by the growth of Traditional Chinese Medicine (TCM) and Ayurvedic Medicine. In this report, we seek to cast light on the trends in the alternative medicine industry, particularly focussing on TCM and Ayurvedic Medicine. We will examine alternative medicine companies making waves in these times, and explore what the future could possibly look like for this sector
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